Why Scottsdale Businesses Are Investing in Video to Launch Products
By Finding You Pictures, Scottsdale Production Company
A screen grab from a video we created in-house for Legend Brands.
Launching a product is no longer just about listing features on a website or handing out brochures. In today’s digital marketplace, customers expect an engaging experience that shows them exactly why your product matters - and video is the most powerful tool to deliver it.
A Case Example - Bringing Products to Life for Legend Brands
When Legend Brands prepared to launch new solutions for restoration and cleaning professionals, they knew traditional brochures wouldn’t be enough. They needed a format that could:
Simplify technical details
Show products in action
Engage viewers with a friendly tone
Instead of relying on dry explanations, we helped them create a series of product videos integrated into the Ange and Addi web series. Each video combined education and entertainment, making even complex features feel accessible and memorable.
For example, we created this video to promote the launch of their new LGR 5000Li Dehumidifier:
Supporting a Successful Product Launch Across Channels
One of the biggest benefits of product videos is how versatile they are. A single video shoot can provide content to power your entire launch campaign:
Website: Embed videos on product pages to improve conversions
Social Media: Share clips on Instagram, LinkedIn, and Facebook
Email Marketing: Use video thumbnails to increase click-through rates
Retailer Listings: Help distributors showcase your products more effectively
This approach keeps your messaging consistent and makes it easier for customers to engage with your brand.
Why Scottsdale Companies Are Prioritizing Video
As more buyers research and purchase online, Arizona brands need marketing that feels human and authentic. Product videos are no longer optional - they’re a proven way to accelerate growth.
At Finding You Pictures, our Scottsdale production company helps businesses create video content that:
Builds credibility
Increases online sales
Supports successful product launches
Schedule a Consultation
Want to learn how video can transform your next launch? Contact our Scottsdale team today.
