Why Scottsdale Companies Need Professional Interview Video Production
By Finding You Pictures, Scottsdale Production Company
A screen grab from a video on Olympic gymnast, Charlotte Drury, we produced in-house for Dexcom.
Your brand isn’t just what you sell - it’s what people feel when they see you. Scottsdale businesses are increasingly using professional interview videos to turn mission into message.
For Dexcom, we produced a compelling video centered on Charlotte Drury, an Olympic gymnast and advocate. The result? A story-driven asset that strengthens brand perception while delivering purpose at scale.
Case Study: Charlotte Drury’s Impactful Interview for Dexcom
Charlotte Drury - an Olympic gymnast - shares her journey as an athlete living with Type 1 Diabetes. Originally unable to compete at the Olympic level due to the challenges of managing her condition, Charlotte's life changed when she discovered Dexcom. The device empowered her to not only return to elite competition, but also to live fully, on her own terms.
Our Approach:
We produced a refined, emotionally engaging interview that:
• Framed Charlotte’s story naturally and authentically
• Captured the tension, passion, and triumph of an elite athlete
• Reinforced Dexcom’s role in powering her Olympic pursuit
The documentary series was distributed to over 5,000 employees worldwide, helping Dexcom foster a stronger sense of purpose and connection across departments. By highlighting real users, the content reinforced the “why” behind their work—humanizing the brand from the inside out. These cinematic stories were showcased at national and international conferences, positioning Dexcom as a leader not only in CGM innovation but also in authentic, emotionally resonant storytelling.
The films elevated the brand’s perception with stakeholders and media alike. After working with five other production teams that fell short of expectations, Dexcom found in Finding You Pictures a partner who could deliver cinematic quality faster and more affordably. By consolidating creative strategy, direction, and execution under one team, Dexcom saved time and significantly improved the quality.
Dexcom Commercial Still
Screen grab of b-roll from the testimonial video Finding You Pictures created for Dexcom.
Why This Video Works for Scottsdale Brands
1. Personal Stories Drive Connection
Audiences respond to real voices—like Charlotte’s—over scripted corporate messaging. A strong interview video puts your brand in real-world context.
2. Authority + Emotion = Trust
Charlotte’s athletic achievements paired with her honest insight builds credibility. That blend is compelling on screen and powerful for brand positioning.
3. Production Quality Reflects Brand Values
High-level production supports high-level stories. If you're featuring an Olympian, your video must be up to that standard—as must your brand.
Bring Your Brand Voice to Life
Whether you're spotlighting founders, employees, or local influencers, a well-crafted interview video can deeply humanize your brand. It’s not just content - it’s trust in motion. Ready to tell your story with impact? Let’s talk!
