“A web series created for Legend Brands, a leading manufacturer in the restoration and cleaning industry. Designed to blend education and humor, the series follows fictional sales reps as they navigate life.”
PROBLEM
Legend Brands needed to modernize its marketing approach. They wanted a creative asset that could go beyond product promotion and shape a recognizable brand voice.
SOLUTION
We advised prioritizing long-term growth through developing a strong Brand Identity. What does that look like? Think of iconic, relatable characters like Flo from Progressive or the Geico gecko—engaging figures that audiences connect with and remember. To achieve this, we crafted a web series format designed to run for dozens of episodes.
Each episode combines NARRATIVE through-lines . . .
An ongoing web series like The Ange and Addi Show gives mid-size companies a consistent, cost-effective way to build audience loyalty. It transforms marketing into entertaining content that can be repurposed across platforms (YouTube, IG, LinkedIn, Email Campaigns etc.)—keeping the brand top of mind and driving long-term engagement without the need for constant reinvention.
PRODUCT EDUCATION . . .
Instead of relying on dry explanations or brochures, this allowed Legend Brands to demonstrate product value through fun content—making complex features relatable and memorable.
PRACTICAL INFO . . .
Covering industry topics positions Legend Brands as a thought leader by showcasing expertise, addressing real-world challenges, and offering valuable insights—all in a format that’s easy to consume and share.
PERSONALITY and COMEDY . . .
By weaving in comedy and personality, we transformed Legend Brands’ image from a traditional manufacturer into a brand that feels modern, fun, and approachable—shattering industry stereotypes. This authentic, relatable tone not only builds trust but also elevates the brand as a premium choice, encouraging customers to choose them over lower-cost alternatives.
Production Approach
We established a 10-day production cycle produced entirely in-house by Finding You Pictures to deliver 4 episodes per month, each lasting 2–10 minutes. This schedule ensured consistent content delivery and maintained audience engagement.
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PRE-PRODUCTION
Brand Identity Development: Created the concept, tone, and visual style for the Ange and Addi characters and show.
Casting: Found the perfect cast to embody these archetypes and make them unique, lovable, recurring characters.
Script Writing: Crafted humorous, on-brand scripts that communicated product knowledge without sounding promotional.
Art Direction & Wardrobe
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PRODUCTION
Directing: Drawing on his years of experience as an actor, Dustin directed the comedic beats with precision, ensuring timing and delivery landed.
Cinematography
Gear Rental
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POST-PRODUCTION
Editing: Assembled episodes with a strong comedic rhythm and character focus.
Color & Graphics: Gave the series a bright, high-energy look consistent with the playful brand personality.
Music & Sound Design: Reinforced the quirky tone of the show.
Delivery & Asset Management: Final assets were formatted for multi-platform delivery, including YouTube exports and IG reels.
RESULTS THAT MOVE THE NEEDLE
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The episodic structure provided Legend Brands with a consistent pipeline of engaging content for YouTube, Instagram, and email marketing, fueling their outreach with minimal additional lift.
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48 episodes were greenlit, proving the format’s strength and the Legend Brands’ continued investment.
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Legend Brands now has a playful, consistent, and recognizable B2B character-driven campaign—crafted entirely from the ground up by Finding You Pictures.
Leadership with Network-Level Expertise
With a career that includes network contracts with the likes of Fox Sports, CBS, HBO, Showtime VH1 and MTV, Dustin (Director/Director of Photography) brings unparalleled experience working in high-pressure, fast-paced environments. His deep understanding of storytelling strategy and audience engagement at the elite network level directly influenced the The Ange and Addi Show.
Scottsdale video production company, Finding You Pictures, helped a national manufacturer strategically reinvent its voice through an episodic web series.
Let’s Talk
Book a complimentary consultation with Dustin to discuss your brand.