The Secret to Cost-Effective Marketing: A Consistent Branded Video Series
By Finding You Pictures, Scottsdale Production Company
A screen grab from the web series we created for Legend Brands.
Marketing teams today face constant pressure to deliver fresh, engaging content - often on tight budgets. But many companies overlook one of the most effective ways to stay visible and build trust over time: a consistent branded video series.
Instead of reinventing your campaigns every quarter, an episodic approach creates an entire content bank you can reuse, repurpose, and share across platforms - all while strengthening your brand identity.
Why a Branded Series Beats One-Off Campaigns
Traditional marketing videos often serve a single purpose: promoting a product launch or announcing a new feature. After a few weeks, those assets fade into the background.
In contrast, a branded series:
Establishes a familiar format your audience looks forward to
Reinforces key brand messages over time
Provides an ongoing stream of content to fuel social media, email, and YouTube
Delivers better ROI by spreading production costs across multiple episodes
The Power of Relatable, Repeatable Content
When we partnered with Legend Brands, they knew they needed more than product videos. They wanted a creative platform that would:
Modernize their image
Build long-term brand recognition
Drive consistent engagement with distributors and end users
To achieve this, we developed The Ange and Addi Show, an episodic web series featuring characters who embody the brand’s approachable, knowledgeable personality.
The episodic structure meant each video could be planned in advance, reducing production costs while keeping content fresh. Over time, these characters became familiar figures that audiences associated with Legend Brands - the same way people recognize Flo from Progressive or the Geico gecko.
Building a Content Bank That Works Across Channels
One of the biggest advantages of a branded video series is its versatility. Each episode of The Ange and Addi Show became a cornerstone piece that could be:
Shared on YouTube for long-form engagement
Edited into shorter clips for Instagram and LinkedIn
Embedded in email campaigns
Repurposed into blog posts and training content
This approach kept the brand consistently top of mind without requiring constant new production cycles.
Why Arizona Companies Should Consider a Branded Series
If you want to stretch your marketing dollars further while building a brand people remember, a consistent video series is a smart investment. Whether you’re a mid-size manufacturer or a service provider in Arizona, episodic content:
Provides a reliable library of marketing assets
Makes your brand voice consistent across platforms
Fosters audience loyalty over time
Reduces creative burnout and the need for constant reinvention
Schedule a Consultation
Contact Us to learn how we can help you create episodic content that drives growth.
