How Commercial Video Can Help Your Scottsdale Business Stand Out 

By Finding You Pictures, Scottsdale Production Company

A screen grab from a commercial we created in-house for Goodbye Naturally.

Landing a meeting with major retailers like Target takes more than a good product - it takes a polished presentation. When Goodbye Naturally needed visuals that matched their product’s quality and ethos, they turned to our Scottsdale-based production team for a fast, effective launch campaign. 
 
At Finding You Pictures, we help Scottsdale businesses elevate their brand with story-driven commercial video production. One recent project with Goodbye Naturally - a natural cleaning product company - shows how powerful visuals can open doors to national opportunities. 

 

Case Study: Helping Goodbye Naturally Launch with Confidence 

Goodbye Naturally offers natural cleaning products that actually work. But even with a great product and a capable team, they lacked the visual polish needed to gain traction with national distributors and retail buyers. 
 
We created a brand-forward campaign that celebrated the company’s good vibes and all-natural ethos. The creative approach? A comedic video campaign that resonates with moms through relatable, everyday humor, showcasing the product’s effectiveness in a playful, memorable way. Paired with clean, vibrant still photography, the results were bold, on-brand, and packed with personality. 
 
The content helped Goodbye Naturally position itself as a credible brand - attracting attention from major distributors and sparking ongoing conversations with retailers like Target. 

 

Goodbye Naturally Commercial Still

Screen grab from the commercial Finding You Pictures created for Goodbye Naturally.

 

Why Polished Visuals Matter for Product-Based Brands 

1. First Impressions Count 

Especially in industries like natural CPG, your visuals often speak before your product does. High-quality imagery builds instant credibility and sets the tone for your brand. 

2. Humor Builds Connection 

The comedic tone of Goodbye Naturally’s launch video made the brand feel approachable and human. For their audience—primarily busy moms—humor wasn’t just entertaining, it was a trust-builder. 

3. Retail-Ready Presentation 

From national pitch decks to digital ads, the campaign gave their team a toolkit of professional, cohesive assets—ready for distributors, conferences, and sales calls alike. 

 

Ready to Launch with Confidence? 

Whether you're preparing for a retail pitch, building out your online presence, or launching a new product, strategic video and photography give your brand a professional edge. Let’s talk!

 
 
Dustin James Leighton

Dustin James Leighton is a Director and Director of Photography, and the founder of Finding You Pictures, a Scottsdale-based production company. Based in Arizona, Dustin leads a lean, senior-level team dedicated to crafting bold brand identities through cinematic storytelling. Specializing in strategic video production and commercial photography, Finding You Pictures delivers the polish of an agency with the care of a creative partner, serving businesses across Scottsdale, Phoenix, and the greater Arizona area.

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