More than 50 years of providing innovative solutions for professional cleaners, restorers and facility managers.
VALUE
Subsidiary of RPM International: a multinational holding company.
PRODUCT LINES
Drieaz, Prochem, Un-Duz-It . . . 11 total.
LOCATIONS
Washington, Arizona, Tennessee, England
PROBLEM
In 2022, Legend Brands established a new goal: 200 million in growth over the next 5 years. With film being a vital part of their marketing plan, the in-house team needed a production company that could assist with elevating their content.
SOLUTION
They contracted Finding You Pictures.
COMPANY ANTHEM
To kick off 2024, Legend Brands decided to launch their first company anthem.
“It was hard for me to find someone who invested themselves enough in our products to understand how to position them correctly. I decided that we needed a change of approach in our production. They listened, understood and contributed to the vision of our videos and product line, and helped to produce what our company considers to be our strongest video content to date. This quality was achieved while simultaneously lowering the production budget for similar content creation. I have massive respect for Dustin as a cinematographer - but he and his team are much more than that.”
Head of Video Production, Legend Brands
UNDUZIT
Team Legend Brands set out to create a comedic commercial to launch their ‘UnDuzIt’ RV cleaner line, their first ever with dialogue.
370 EFI
When marketing teams have a limited time frame, we lean on the Directing and Acting! Dustin quickly drafted a script that would make those variables the primary focus. The VoiceOver was tracked to our hero music selection, which was edited to carve out the 30 second arc. Calls were made, and our small, but powerful, team came together the following day for a half-day shoot. By Sunday, we had final edit and color, which we processed in-house. The audio was sent to mix first thing Monday morning and delivered back within the hour. Team Legend Brands received a finished product by 10am.
Would we love to flush-out the art, add additional camera movement, and create more layered lighting? Sure! But that’s not always possible with time and monetary limits. Still, the finished product is engaging and aligns with the target demographic, and that’s what commercials are intended to do.
On a Friday at 5pm we received the call: "Can you deliver a commercial by Monday morning?” Our reply, “No problem!”
COLEMAN
With an established RV product line, Legend Brands decided to partner with Coleman to create the DX 2500 Dehumidifier. The unit was designed for RV’ers in wet climates concerned about protecting their rig against mold and mildew.
ENVIROBOSS
EnviroBoss is Legend Brands’ ‘home lineup’ of dehumidifiers. Focused on the younger family demographic, we outlined ease of use, the various offerings for a range of room sizes (living room, office, etc.), and the many ways EnviroBoss improves daily home life.
WHAT WE DID
PRODUCING
CASTING
DIRECTING
CINEMATOGRAPHY
STILL PHOTOGRAPHY
ART DIRECTION
WARDROBE
SOUND DESIGN
COLOR GRADING
THE RESULTS
At the top of 2023, Legend Brands signed a retainer contract with Finding You Pictures.
To date, quality has exceeded expectations, and company growth projections have been met.