More than 50 years of providing innovative solutions for professional cleaners, restorers and facility managers.
VALUE
Subsidiary of RPM International: a multinational holding company.
GOAL
Achieve 200M growth in 5 years.
LOCATIONS
Washington, Arizona, Tennessee, England
PROBLEM
In 2022, Legend Brands set an ambitious goal: $200 million in growth in five years. To support that vision, they knew their marketing had to rise to the occasion. Their in-house team needed a production partner who could deliver high-quality, engaging visuals and drive results.
SOLUTION
Partnering with Finding You Pictures, Legend Brands embarked on a comprehensive rebranding initiative. We combined cinematography and still photography to create compelling narratives for their product lines and company as a whole.
A cinematic introduction to Legend Brands, highlighting their legacy and commitment to innovation.
COMPANY ANTHEM
UNDUZIT
Team Legend Brands set out to create a comedic commercial to launch their ‘UnDuzIt’ RV cleaner line, their first ever with dialogue.
ENVIROBOSS
EnviroBoss is Legend Brands’ ‘home lineup’ of dehumidifiers. Focused on the younger family demographic, we outlined ease of use, the various offerings for a range of room sizes (living room, office, etc.), and the many ways EnviroBoss improves daily home life.
COLEMAN
With an established RV product line, Legend Brands decided to partner with Coleman to create the DX 2500 Dehumidifier. The unit was designed for RV’ers in wet climates concerned about protecting their rig against mold and mildew.
“THEY INVESTED IN OUR PRODUCTS LIKE THEY WERE THEIR OWN”
★★★★★
“It was hard for me to find someone who invested themselves enough in our products to understand how to position them correctly. I decided that we needed a change of approach in our production. They listened, understood and contributed to the vision of our videos and product line, and helped to produce what our company considers to be our strongest video content to date. This quality was achieved while simultaneously lowering the production budget for similar content creation. I have massive respect for Dustin as a cinematographer - but he and his team are much more than that.”
- R. Hawkins, Head of Video Production
Legend Brands
Production Approach
Under the direction of Dustin James Leighton, our team provided end-to-end services. This comprehensive approach ensured consistency and quality across all deliverables. Feel free to contact us for a detailed breakdown of what each step entails.
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PRE-PRODUCTION
Concept Development
Producing
Casting
Art Direction/Wardrobe
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PRODUCTION
Directing
Cinematography
Still Photography
Gear Rental
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POST-PRODUCTION
Editing
Color grading
Sound Design
RESULTS THAT MOVE THE NEEDLE
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Legend Brands signed a retainer agreement, transforming our role from vendor to strategic partner. This agreement was built on trust, performance, and deep understanding of their evolving needs.
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We produced over 250 deliverables optimized for use across platforms—web, social, print, trade shows, and internal training—ensuring longevity and scalability.
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The content we delivered became a foundational tool in Legend Brands’ ambitious revenue plan—used in promotion, sales, and education.
Finding You Pictures helped Legend Brands begin to achieve ambitious growth goals with high-impact visual storytelling and cost-effective production that included both commercial video production, commercial photography and lifestyle photography.
Let’s Talk.
Book a complimentary consultation with Dustin to discuss your brand.