Scottsdale Commercial Video Production: How We Brought VIVAIA’s Story to Life
By Finding You Pictures, Scottsdale Production Company
A screen grabs from the social media commercial we created for VIVAIA.
Launching a standout commercial in today’s social landscape means creating more than beautiful visuals - it means telling a story your audience instantly recognizes as their own. For VIVAIA, a global footwear brand known for comfort-focused, design-forward shoes, that story had to be feminine, fun, and deeply relatable.
As a Scottsdale-based commercial production company, we specialize in narrative-driven content for lifestyle and fashion brands. So when VIVAIA approached us about creating a short-form commercial for their Luciana Loafer and Rita Boot, we knew the concept needed to blend fashion aesthetics with the real, chaotic rhythm of modern work–life balance.
A Girly, Relatable Narrative Rooted in Real Life
Instead of filming a polished, overly curated studio spot, we chose to embrace the messy, funny, everyday moments women know all too well — but with a cinematic, fashion-forward twist.
The spot follows one protagonist (and her rotating outfits) as she moves through a full 24-hour cycle from being called into work on her day off to having a little too much fun at night, to sleeping straight through her morning work alarm. Every moment was designed to feel cute, authentic, and delightfully familiar. The kind of content viewers watch and think, “This is literally me.”
And through it all, the Luciana Loafers and Rita Boots stay consistent - comfortable, cute, and ready for whatever the day throws at them.
Our Production Approach (Scottsdale, AZ)
Pre-Production
We built the creative direction around warm lifestyle settings and “girly-show energy.” Pre-production included:
Script + storyboarding
Wardrobe planning with multiple looks
Location scouting across Scottsdale
A visual approach that blends fashion and comedy
Production
During filming, we captured the story using:
Cinematic lifestyle lighting
Fast-paced blocking + playful transitions
Multiple outfit changes to show versatility
Close-up shots of knit textures, silhouettes, and movement
The pacing mirrors the chaos of the story — quick, cute, and always in motion.
Post-Production
We finished the film with:
A warm, feminine color grade
Upbeat music to match the narrative
Social-optimized versions for Reels + TikTok
Tight comedic edits to keep retention high
The final product is a blend of luxury aesthetics and relatable humor — exactly the tone VIVAIA wanted.
The Outcome: A Campaign That Made Viewers Say “I Need Those”
VIVAIA described the final commercial as one of the most fun and brand-aligned pieces of creative content they’ve run to date. Partnering with a top Scottsdale marketing firm brought the narrative to life in a way that elevated the shoes beyond footwear - positioning them as an everyday companion built for the reality of modern womanhood.
Since the campaign launched, VIVAIA has expressed interest in expanding the concept further, continuing to build a storytelling-driven library of ads that highlight comfort, style, and personality.
Because when your product is designed for real life, your creative should be too.
About Our Scottsdale Video Production Company
Finding You Pictures is a Scottsdale, Arizona production company specializing in cinematic commercial content, branded storytelling, and social-first campaigns for lifestyle, fashion, and blue-collar brands. We serve Scottsdale, Phoenix, Tempe, and the greater Arizona region.
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