How Arizona Businesses Use Web Series to Grow Brand Awareness
By Finding You Pictures, Scottsdale Production Company
A screen grab from the web series we created for Legend Brands.
Traditional marketing often falls flat in today’s crowded digital space. Arizona businesses looking to stand out are discovering a powerful solution: web series. More than just content - they’re a strategy for sustained, meaningful engagement.
At Finding You Pictures, we help brands build emotional resonance through cinematic, episodic storytelling. That’s exactly what we created for Legend Brands, a national manufacturer in the restoration and cleaning industry. Their web series, The Ange and Addi Show, proves that even B2B brands can win hearts, and market share, with creative storytelling.
Case Study: Legend Brands Invests in Web Series to Drive Engagement
Legend Brands needed to modernize its marketing. Rather than pushing another product ad, they wanted to build a recognizable, long-term brand voice. We recommended a bold approach: develop a character - led, comedic web series - something that could scale across dozens of episodes.
Inspired by memorable characters like Flo from Progressive, The Ange and Addi Show follows two fictional sales reps navigating everyday work life with humor and heart. The series:
- Humanizes the brand with relatable characters
- Demonstrates product value through storytelling
- Turns complex features into fun, digestible content
- Establishes Legend Brands as both a thought leader and a modern, approachable brand
Why Arizona Brands Are Turning to Web Series
1. A Smart Strategy for Long-Term Engagement
One video grabs attention. A series builds a following. With 48 episodes greenlit, *The Ange and Addi Show* gives Legend Brands a scalable pipeline of content for YouTube, Instagram, LinkedIn, and more.
2. Education Meets Entertainment
Instead of static brochures or technical explainers, the series makes features memorable and fun—especially for professionals in restoration and cleaning. It positions Legend Brands as a resource that *understands* their industry.
3. It Builds a Premium, Human Brand
Through comedy and consistency, Legend Brands reshaped how customers perceive them—moving from a traditional supplier to a trusted, modern brand that feels personal, polished, and premium.
Ready to Build Brand Loyalty With Storytelling?
A web series isn’t just content - it’s a strategy. If your business wants to grow brand awareness, increase engagement, and stand out across Arizona and beyond, let’s talk.
