The #3 Continuous Glucose Monitoring system developer, manufacturer and distributer in North America.
VALUE
Over 50 Billion (July, 2023).
CELEBRITY REPS
Nick Jonas (of the Jonas Brothers) and Patti LaBelle (“Godmother of Soul”), and more.
EMPLOYEES
Over 5,000 worldwide.
LOCATIONS
USA, Lithuania, Edinburgh, London, Germany, Switzerland, Austria, and more.
PROBLEM
Despite previous efforts, Dexcom faced challenges in capturing the genuine stories of their users in a way that felt both authentic and professionally polished. The goal was to produce content that not only highlighted the impact of Dexcom's technology but also fostered a stronger connection with employees and investors.
SOLUTION
Finding You Pictures developed a mini-documentary series focusing on "Dexcom Warriors"—individuals who exemplify resilience and determination while managing diabetes. Through a combination of staged interviews, event videography, and cinematic b-roll, the series presents compelling narratives that underscore the transformative power of Dexcom's CGM systems.
The USA’s 1st FAA Certified Commercial Pilot with Type 1 Diabetes.
PIETRO MARSALA
A 10-year-old who was diagnosed with Type I Diabetes at age 1.
CADE DEWITT
An Olympic Gymnast and the 1st American to win a World Cup.
CHARLOTTE DRURY
“BEST EXPERIENCE BY FAR”
★★★★★
“It was a real pleasure to work with Finding You Pictures. Highly skilled in the craft of making anyone feel comfortable while capturing impactful footage. They use high-quality professional equipment that delivers a superior product, with either “still” photos or video. I have had four prior experiences similar to what they did with me and beyond a shadow of a doubt, Finding You Pictures has been the best. I thoroughly enjoyed working with them!”
- J. Kasselmann, General Manager
Dexcom Inc.
Production Approach
Each documentary short was crafted to highlight the unique journey of a Dexcom Warrior, ensuring a balance between emotional storytelling and informative content. The production process included:
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PRE-PRODUCTION
Strategy: Met with Dexcom team to align on strategy and goals.
Planning: Identified past challenges with previous production teams to tailor a more effective approach.
Prep: Since we were filming everything live for the documentary the day of the event, we had to coordinate with team Dexcom and plan every element beforehand.
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PRODUCTION
Directing
Cinematography
Even Videography
Still Photography
Gear Rental
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POST-PRODUCTION
Editing
Color grading
Sound Design
RESULTS THAT MOVE THE NEEDLE
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The documentary series was distributed to over 5,000 employees worldwide, helping Dexcom foster a stronger sense of purpose and connection across departments. By highlighting real users, the content reinforced the “why” behind their work—humanizing the brand from the inside out.
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These cinematic stories were showcased at national and international conferences, positioning Dexcom as a leader not only in CGM innovation but also in authentic, emotionally resonant storytelling. The films elevated the brand’s perception with stakeholders and media alike.
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After working with five other production teams that fell short of expectations, Dexcom found in Finding You Pictures a partner who could deliver cinematic quality faster and more affordably. By consolidating creative strategy, direction, and execution under one team, Dexcom saved time and significantly improved the quality.
Recognized as one of the best video production companies in Phoenix, Finding You Pictures, helped Dexcom connect with employees, investors, and users through cinematic portraits of real-life Dexcom Warriors using interview videos and event photography.
Let’s Talk.
Book a complimentary consultation with Dustin to discuss your brand.