“The natural cleaning products that actually work.”
Despite having an effective product and a capable team, Goodbye Naturally lacked the polished visual assets necessary to establish credibility and attract top-tier distributors. They needed a compelling visual narrative that encapsulated their brand's "good vibes" and natural ethos.
PROBLEM
SOLUTION
We developed a launch campaign centered around the brand’s positive energy, which included Cinematography and Still Photography.
30 SECOND COMMERCIAL
We created a comedic campaign that resonates with moms through relatable, everyday humor.
COMMERCIAL STILLS
15 SECOND PRODUCT VIDEOS
Production Approach
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PRE-PRODUCTION
Concept Creation: Developed a campaign concept that highlighted the brand's positive lifestyle.
Script Writing: Crafted scripts for a 30-second commercial and 15-second product videos, focusing on product benefits and brand story.
Casting
Producing
Art Direction & Wardrobe: Designed sets and selected wardrobe to reflect a clean, natural aesthetic.
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PRODUCTION
Cinematography
Still Photography
Gear Rental
Direction & Coordination: Led all on-set creative execution, ensuring brand alignment and efficient capture of both video and photo content within a limited time-frame.
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POST-PRODUCTION
Editing
Color grading
Voice Over
Sound Design
Still Image Retouching: Delivered a full suite of balanced still images optimized for use across digital ads, web, print brochures, and product packaging.
Delivery & Asset Management: Final assets were formatted for multi-platform delivery, including high-res web and broadcast-ready formats—ensuring maximum versatility for the brand’s marketing team.
RESULTS THAT MOVE THE NEEDLE
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The campaign facilitated a national launch, positioning Goodbye Naturally as a credible player in the natural cleaning products market.
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The high-quality marketing materials attracted the attention of top distributors, including ongoing discussions with major retailers like Target.
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The cohesive visual assets established a strong brand identity, resonating with consumers and stakeholders alike.
Scottsdale video production company, Finding You Pictures, helped brand a natural cleaning product, Goodbye Naturally, with commercial video production and commercial photography.
Let’s Talk.
Book a complimentary consultation with Dustin to discuss your brand.