The Ready 2 Respond (R2R) program equips facility professionals with critical training and tools to effectively manage clean water damage.
PROBLEM
The R2R Program needed an effective strategy to generate leads, increase sales, and solidify their position as the #1 water damage restoration program for facility managers. Requested assets included two commercials, a hero landing page anthem, stills, and an education portal.
SOLUTION
Finding You Pictures collaborated closely with R2R to produce a comprehensive campaign. The content was designed to be both informative and engaging, effectively communicating R2R's value proposition.
30 SECOND COMMERCIAL
15 SECOND TESTIMONIAL SERIES
COMMERCIAL STILLS
80 SECOND LANDING PAGE COMMERCIAL
As with all online ads, it’s important that they click out to a landing page with an in-depth explanation of the product offering.
TRAINING
In addition to in-person training, Ready 2 Respond wanted to create an online portal that would allow their facility clients to both easily educate new staff and serve as a video reference guide on what they had learned in person from their professional R2R instructor.
Finding You Pictures developed and filmed the series over six months creating a robust curriculum to compliment their unique program offering.
“MARKETING THAT TRULY RESONATES”
★★★★★
"This is really, really good and effective. It captures exactly what we were aiming for—clear, compelling messaging that not only looks great but truly resonates with our audience. The quality and strategy behind this content set a new standard for how we present the R2R Program."
- R. Hawkins, Head of Video Production
Legend Brands
Production Approach
We covered three different states over the course of a year, and thanks to our in-house asset management, were able to combine and repurpose all elements into a cohesive, marketing-backed brand story that scales.
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PRE-PRODUCTION
Concept Creation: Developed overarching themes and narratives for the commercials and educational content.
Script Writing: Crafted scripts that effectively conveyed R2R's mission and services.
Casting: Selected individuals who authentically represented the target audience.
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PRODUCTION
Cinematography
Still Photography
Gear Rental
Direction & Coordination: Led all on-set creative execution, ensuring brand alignment and efficient capture of both video and photo content within a limited time-frame.
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POST-PRODUCTION
Editing
Color grading
Voice Over
Sound Design
Still Image Retouching: Delivered a full suite of balanced still images optimized for use across digital ads, web, print brochures, and product packaging.
Delivery & Asset Management: Final assets were formatted for multi-platform delivery ensuring maximum versatility for the brand’s marketing team.
RESULTS THAT MOVE THE NEEDLE
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The visual campaign positioned R2R as a national leader in facility preparedness, helping them stand out in a niche market.
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The suite of commercials drove interest and conversions—bringing in new clients and partnerships.
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The video portal became a valuable tool for training and onboarding, reinforcing R2R’s role as an educational leader in the industry.
Finding You Pictures helped R2R drive leads and build trust through commercial video production, interview and testimonial videos, a custom online learning portal and commercial photography.
Let’s Talk.
Book a complimentary consultation with Dustin to discuss your brand.