ALL-INCLUSIVE MARKETING IN SCOTTSDALE AND PHOENIX
A Clean, Cinematic Approach to Brand Growth
This process is built for Scottsdale and Phoenix business owners who want clear, measurable growth without trend-chasing or daily marketing management.
As a boutique, in-house Scottsdale video production and brand marketing team, we manage strategy, commercial photography, and cinematic content — so you can focus on leading your company.
FUNDAMENTALS
The most important aspect of marketing is to serve your primary demographic. Every brand growth question that arises should be answered with, “What does my primary customer want/need?”
At Finding You Pictures, this is what drives every creative decision we make.
From location scouting to lighting design, camera and lens selection, wardrobe, casting talent vs. using real people, and ultimately how the story is framed, we’re not serving you, our client, we’re serving your customer. That’s what scales a business.
“One of the most important pieces of advice I can give a company owner is something I remind myself daily: we must remove ourselves from the equation, including our ego (that’s the hard part) and make sure the message we’re conveying through our marketing materials serves our customer first and foremost. Without this foundation, even beautiful content fails.”
- Dustin James Leighton, Director/DP
2. AQUISITION
DJL on a location scout.
This is our primary differentiator.
Most marketing firms outsource production, leading to creative inconsistencies and inflated mark-ups.
As a Director and Director of Photography first, Dustin has built a world-class production arsenal housed in our North Scottsdale studio. The still photography and cinematography assets we create are captured internally, which expedites the process and deliver higher quality assets at a fraction of what most marketing companies charge.
Core Brand Assets
For a clean, modern aesthetic that drives business:
Professional team headshots
Updated facility photography
Lifestyle branding imagery
A curated catalogue of cinematic b-roll
Today’s consumer is sophisticated. They want authenticity. They want to see real people delivering real services in an elevated, professional environment.
Smart Production Strategy
Preparing a still photography shoot properly is time consuming: wardrobe, makeup, lighting, design, etc.
That’s why during still acquisition, we simultaneously capture cinematic b-roll.
B-roll may include:
Team Members
Service demonstrations
Lifestyle moments that show customer satisfaction
This footage becomes a long-term content library, fueling your website, social platforms, paid campaigns, and future storytelling.
Flagship Assets
When aligned properly, production can extend into high-impact cornerstone pieces:
Client Testimonials - Strategically produced testimonials that build trust, authority, and long-term credibility.
Commercial - With the right planning, extending production by one or two days allows us to create your brand’s first commercial.
Company Anthem - A brand-defining piece that tells the story of your company. This asset can be refreshed over time and continuously re-purposed to drive awareness, engagement, and traffic.
Web Series - One of the most innovative and impactful ways to use video production is by creating a branded web series. Think of iconic characters like Flo from Progressive or the Geico gecko - relatable figures that audiences connect with and remember.
3. INTEGRATION
Advertising only performs when there is a clear and intentional destination. And in an era of AI, one of the most important ingredients for being recognized by new AI driven search platforms like ChatGPT, is expanding your reach with consistent content across multiple platforms.
Before launching, we build the ecosystem.
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WEBSITE
We refresh your existing website using your new assets, improving clarity, visual cohesion, and conversion while making sure SEO basics are handled correctly.
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GOOGLE BUSINESS
We set up or clean up your Google Business Profile using your new visuals and optimize it so you show up clearly and consistently in local search.
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BLOG
We build a blog library with weekly posts designed for search and AI discovery, and make sure each one is shared to your Google Business Profile - a step most businesses miss.
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SOCIAL MEDIA
We plan and prepare three months of social content ahead of time, so everything is intentional and you’re not stuck deciding what to post each day.
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YOUTUBE
If it makes sense for your strategy, we create and optimize YouTube content built for search and long-term visibility.
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PERSONAL BRANDING
Many CEO’s are now seeing tremendous value in building their own brand as an extension of their company. This type of cross-over is possible once they have a strong business marketing plan.
2. LAUNCH
Now that everything is in place, and planned a minimum of 6 weeks ahead, it’s time to launch. You won’t need to manage daily decisions or constantly create content. Everything has already been prepared and reviewed. Your brand now presents as:
Clean
Cohesive
Intentional
Respected
You are positioned as a leader - and the obvious choice.
4. THE FINAL INGREDIENT: PERSISTENCE
Repositioning a company doesn’t happen overnight.
Stay patient. Trust the vision. Allow the strategy to mature.
Video Production, Photography, and Marketing Services in Scottsdale, Phoenix & Across Arizona
Book a complimentary consultation with Dustin to discuss your brand.