A teddy bear that teaches children mindfulness.
Entrepreneur, Cat Kozuch, had a life changing accident that resulted in her being paralyzed. The doctors told her she would never walk again! Determined, Cat decided to fill her days with positive affirmations that eventually helped her get back on her feet. Cat decided to share this ‘life motto’ by creating a teddy bear that would share these affirmations with children. With no production experience herself, she needed a team that could produce still and moving imagery to launch her dream!
PROBLEM
SOLUTION
Finding You Pictures collaborated closely with Cat to develop a comprehensive visual campaign. Initially contracted for still photography, the partnership expanded to include a full commercial production. The team managed all aspects of the project in-house, ensuring consistency and quality across all deliverables.
Originally, we were only contracted to shoot the stills for her packaging.
Soon after the packaging shoot, Cat contracted us to create a commercial for her launch.
★★★★★
“Not only were they highly skilled, but they also went above and beyond by guiding me through the entire process . . . They managed to strike the perfect balance between organization and fun, making the entire experience seamless and enjoyable.”
- C. Kozuch, Founder
Believe A Buddy
Production Approach
The production process was meticulously planned to deliver high-quality content within a tight timeframe.
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PRE-PRODUCTION
Strategy: Collaborated closely with Cat to uncover her brand ethos, business goals, and target audience, forming the foundation for a tailored and strategic marketing approach.
Concept Development
Script Writing
Producing
Casting
Wardrobe & Art Direction
Location Scouting
Shot Listing: Mapped out each shot in advance to ensure a smooth filming day and alignment with the overall strategy.
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PRODUCTION
Cinematography
Still Photography
Gear Rental
Direction & Coordination: Led all on-set creative execution, ensuring brand alignment and efficient capture of both video and photo content within a limited time-frame.
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POST-PRODUCTION
Still Image Retouching
Editing
Color grading
Sound Design
Final Deliverables: Provided a suite of assets optimized for various platforms, including web, social media, and print.
RESULTS THAT MOVE THE NEEDLE
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Delivered a polished suite of stills and video assets optimized for e-commerce, paid ads, email marketing, and in-store packaging—providing professional continuity across all brand touchpoints.
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The quality and clarity of the content positioned Believe A Buddy for broader retail opportunities and even consideration for shows like Shark Tank, proving the brand's visual identity could compete at a national level.
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Enabled Cat, the founder, to step confidently into press and investor conversations with brand assets that reflected the heart, value, and professionalism of the product.
Phoenix video production company, Finding You Pictures, helped an entrepreneur turn a personal story Into a nationally-ready visual identity through commercial video production and e-commerce assets, supported by a strategic brand campaign.
Let’s Talk.
Book a complimentary consultation with Dustin to discuss your brand.