“An air scrubber that provides rugged, portable high-efficiency air filtration.”
With a limited budget and a tight turnaround, Dri-Eaz needed compelling marketing content for the North American launch of the DefendAir 400.
PROBLEM
SOLUTION
We developed a concept rooted in real-world application and managed the entire production—from scripting and casting to directing, cinematography, and post—delivering a polished final piece that met both the timeline and marketing objectives.
30 SECOND COMMERCIAL
COMMERCIAL STILLS
Production Approach
The production process was meticulously planned to deliver high-quality content within a tight timeframe.
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PRE-PRODUCTION
Strategy: Met with marketing team to align on strategy and goals
Concept: Crafted a concept and script to meet these goals.
Casting & Location Scouting: Selected talent and environments that reflected the target demographic.
Shot Listing: Developed a detailed shot list to ensure creative alignment and logistical efficiency. This allowed the team to move seamlessly between scenes on shoot day, maximizing coverage while staying on schedule.
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PRODUCTION
Cinematography
Still Photography
Gear Rental
Direction & Coordination: Led all on-set creative execution, ensuring brand alignment and efficient capture of both video and photo content within a limited time-frame.
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POST-PRODUCTION
Editing
Color grading
Voice Over
Sound Design
Still Image Retouching: Delivered a full suite of balanced still images optimized for use across digital ads, web, print brochures, and product packaging.
Delivery & Asset Management: Final assets were formatted for multi-platform delivery, including high-res web and broadcast-ready formats—ensuring maximum versatility for the brand’s marketing team.
RESULTS THAT MOVE THE NEEDLE
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The commercial and still assets played a central role in the DefendAir 400’s U.S. launch, helping to generate immediate product visibility and momentum among cleaning and restoration buyers.
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The delivered content was used seamlessly across digital platforms, trade show displays, email campaigns, and internal sales decks, reducing the need for additional creative spend.
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The campaign assets helped internal sales and marketing teams align around a clear product story, equipping them with high-impact materials to confidently introduce the DefendAir 400 to the market.
Finding You Pictures helped brand a national dehumidifier, DefendAir 400, with commercial video production and commercial photography.
Let’s Talk.
Book a complimentary consultation with Dustin to discuss your brand.