How We Helped Fabrique Launch an Iconic Tote with a Scroll-Stopping Social Media Ad
By Finding You Pictures, Scottsdale Production Company
A screen grabs from the social media commercial we created for Fabrique.
Launching a product in today’s digital landscape means meeting customers where they are—on social media. For luxury brands, the stakes are even higher. Every piece of content must feel as refined as the product itself.
When Fabrique, a global collective of more than 300 designers, prepared to introduce their Brera Convertible Tote, they began reaching out to influencers to build anticipation and buzz. One of those influencers decided to leverage her connection with Finding You Pictures, reaching out to Dustin to develop a unique marketing piece that would stand apart from standard product posts.
The idea was simple: create a short-form video that integrated Instagram’s most desired creative format - storytelling. Instead of a static carousel or a generic promo clip, the ad blended visual detail, brand narrative, and a sense of modern luxury that felt both elevated and approachable.
Crafted in Dutch calfskin and suede, the Brera Tote carries the unmistakable signature of designer Valeria Massai, whose career spans Bottega Veneta, Prada, Miu Miu, and more. Our role was to honor that pedigree with visuals that communicated not just the product’s features, but its place as an aspirational piece for modern tastemakers
Since its launch, Fabrique has described the campaign as one of their new favorites and has requested additional ads to continue telling their story.
The Challenge - Capturing Luxury in Seconds
Social media doesn’t leave much room for explanation. You have just a few moments to captivate viewers and communicate value. For Fabrique, this meant creating an ad that:
Instantly conveyed the tote’s premium craftsmanship
Felt elevated, but accessible
Results That Elevated the Launch
Stronger Social Engagement
The video generated higher saves, shares, and watch-through rates than typical product content.
Brand Affinity
By pairing storytelling with premium visuals, the ad resonated with design-conscious audiences.
Ongoing Collaboration
Fabrique named this campaign one of their new favorites and invited our team to develop additional assets for future launches.
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