Boosting Brand Trust with Professional Interview Videos in Phoenix
By Finding You Pictures, Scottsdale Production Company
A still from an interview video we shot for Dexcom.
In a world full of polished promotions, nothing builds trust quite like a genuine, emotional interview. That’s why more Phoenix brands are turning to corporate interview videos - not just to share their stories, but to humanize their brand and connect deeply with their audiences.
One of our most impactful projects involved Cade DeWitt, a remarkable 10-year-old diagnosed with Type I Diabetes. His candid story, captured through professional interview video, became a powerful tool in building empathy and connection for Dexcom.
Case Study: Cade DeWitt’s Story for Dexcom
The Subject:
Cade DeWitt, diagnosed at age 1, has grown into a confident young advocate for diabetic awareness and Dexcom’s continuous glucose monitoring.
Our Role:
We worked with Dexcom to create a polished, emotionally resonant interview video that:
• Let Cade share his story in his own words
• Captured authentic moments of everyday life
• Reinforced Dexcom’s commitment to supporting families and children
Using natural lighting and simple framing, the video keeps the focus on Cade’s message - making the brand feel empathetic and trustworthy.
Dexcom Testimonial Still
Screen grab from the Cade DeWitt’s testimonial Finding You Pictures created for Dexcom.
Why Interview Videos Like Cade’s Work
1. Real People = Real Connection
Viewers connect more with authentic voices—especially when they come from compelling perspectives like our young advocate’s.
2. Empathy Builds Trust
Seeing Cade’s journey help viewers relate on a human level. It shows Dexcom isn’t just selling a product—they’re caring about real lives.
3. High Production + Heart = Brand Credibility
A professionally produced interview video shows care. Combined with authentic storytelling, it tells viewers, “We care about you, and we care how we show it.”
Ready to Showcase Your Brand’s Heart?
Phoenix brands looking to connect on an emotional level - whether you're featuring an employee, client, partner, or community member - can benefit immensely from an interview video that humanizes your brand. Want to explore how professional interview videos can build brand trust for you? Let’s talk!
