DefendAir 400 Campaign – High-Impact Product Video on a Tight Timeline 

By Finding You Pictures, Scottsdale Production Company

Screen grab from a commercial we produced in-house for Dri-Eaz.

Today, speed matters - but so does quality. If you're launching a product and racing the clock, a high-impact video can still be done right. At Finding You Pictures, we specialize in Scottsdale product videos that move fast without sacrificing polish. That’s exactly what we delivered for Dri-Eaz’s new DefendAir 400

 

Case Study: Fast-Track Product Commercial for DefendAir 400 

The Challenge: 
Dri-Eaz needed a compelling product video to support the launch of the new DefendAir 400, but had a limited timeline to meet marketing deadlines. 

Our Solution: 
We managed all phases in-house, from concept and planning to shooting and final delivery, ensuring speed without sacrificing quality: 
• Concept & storyboard 
• Production: product shots + usage scenarios 
• Post-production: editing, color grading, audio mix 
• Delivery of platform-ready video and stills 

 

DefendAir 400 Commercial Still

Screen grab from the commercial Finding You Pictures created for DefendAir 400.

 

Results That Impressed 

• On-Brand, On-Time Delivery – Final commercial delivered ahead of launch 
• Visually Compelling Content – Designed for use on e‑commerce, ads, and presentations 
• Launch-Ready Assets – Provided continuity across digital platforms 

 

Why Fast-Turnaround Product Videos Still Need Cinematic Quality 

1. Speed Doesn’t Mean Sacrificing Quality 

Our in-house production process enables rapid turnaround with full creative control—no corners cut, no middlemen. 

2. Launch Assets Need to Perform 

Even on a tight timeline, product videos must look polished and professional to build consumer trust and drive action. 

3. Repurpose-Ready 

We always deliver content that's ready for social, ads, and sales decks—so your investment works long-term. 

 

Ready to Launch on Your Timeline? 

Need a product video fast, but don’t want to compromise on quality? We’ve done it before and delivered cinematic results under pressure. Let’s talk about how we can help you launch your product with purpose and speed.

 
 
Dustin James Leighton

Dustin James Leighton is a Director and Director of Photography, and the founder of Finding You Pictures, a Scottsdale-based production company. Based in Arizona, Dustin leads a lean, senior-level team dedicated to crafting bold brand identities through cinematic storytelling. Specializing in strategic video production and commercial photography, Finding You Pictures delivers the polish of an agency with the care of a creative partner, serving businesses across Scottsdale, Phoenix, and the greater Arizona area.

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