How Scottsdale Brands Use Video to Become Industry Thought Leaders
By Finding You Pictures, Scottsdale Production Company
A screen grab from a video we created in-house for Legend Brands.
In a world flooded with sales messages, businesses that lead with education rather than promotion stand out. Education marketing builds credibility, nurtures relationships, and positions your brand as a trusted authority.
One of the most effective ways to share knowledge is through a consistent, educational web series that addresses your audience’s real questions and challenges.
Case Example - Building Trust with an Educational Web Series
When Legend Brands (a company that provides innovative solutions for professional cleaners, restorers and facility managers) wanted to modernize their marketing, they didn’t just create promotional videos. They invested in an educational web series that covered real-world topics their audience cares about, such as:
Common challenges in restoration and cleaning
Product use best practices
Industry trends and insights
By addressing these topics in a friendly, narrative format, they positioned themselves as approachable experts rather than just another vendor.
The episodic structure of the series made it easy to:
Release content consistently over time
Repurpose segments into shorter clips and tutorials
Fuel blog posts, newsletters, and social channels with minimal extra effort
For example, we created this long-form video on how to clean rugs, a pivotal topic in their industry:
Results of an Education-Focused Strategy
Stronger Brand Credibility
Sharing expertise on-camera demonstrated that Legend Brands understands their customers’ challenges and is committed to helping them succeed.
Higher Engagement
Because the content was genuinely useful, viewers were more likely to watch, share, and subscribe.
Repurposable Content Library
Each episode became a reusable asset that could be embedded in product pages, email campaigns, and training materials.
How to Start Using Education Marketing in Your Business
Whether you serve B2B or consumer audiences, you can start positioning your brand as a thought leader by:
Identifying the top questions or pain points your audience has
Creating a list of topics you can address in a series of short videos
Choosing a consistent format and release schedule
Using real team members or subject matter experts as hosts
Promoting your videos across YouTube, LinkedIn, and email newsletters
Over time, this approach builds familiarity and trust that traditional ads can’t match.
Why Arizona Companies Should Prioritize Education Marketing
At Finding You Pictures, our Scottsdale production company specializes in helping businesses create video content that does more than sell. We help you teach, inspire, and lead.
Education marketing:
Establishes your authority in the industry
Keeps your brand top of mind with helpful content
Creates a library of assets you can reuse for years
Drives qualified leads who already trust your expertise
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Ready to become a thought leader in your space? Contact Us to learn how educational video can grow your brand.
