A global footwear brand known for sustainable materials, modern silhouettes, and ultra-comfortable everyday shoes.
VIVAIA needed to promote their Luciana Loafer and Rita Boot in a way that stood out from standard product content. The challenge: create social-first video that doesn’t just show shoes, but tells a story - playful, feminine, real. Their audience is busy, stylish women balancing work, errands, social life and downtime.
PROBLEM
SOLUTION
We produced an Instagram Ad Reel for VIVAIA. From conceptualizing and scripting to shooting and editing, we created content that felt more like a scene from a show than a traditional ad.
A Relatable, Girly, Day-in-the-Life Commercial
We created a short-form lifestyle film that follows our protagonist through a chaotic, funny, very “real girl” 24-hour cycle - showcasing VIVAIA’s Luciana Loafer and Rita Boot as the shoes that keep up with every moment. From an unexpected call-in on her day off, to a spontaneous night out at a cowboy bar, to oversleeping the next morning and sprinting to work, the reel blends storytelling, humor and aesthetic visuals that feel instantly relatable.
The film uses fast-paced editing, warm lifestyle lighting, and multiple outfit changes to give viewers the feeling of watching their own day unfold - just with better shoes. It’s cute, chaotic, and very shareable.
Production Approach
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PRE-PRODUCTION
Concept & script development: Crafting the “work-life chaos” narrative aligned with VIVAIA’s brand tone.
Wardrobe & styling: Multiple outfit changes for the protagonist to show versatility of the shoes in office, casual and night-out settings.
Location scouting: Real lifestyle environments (coffee shop, shopping district, office space, night venue) that reflect the modern woman’s day.
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PRODUCTION
Cinematography
Direction & On-Set Execution: Directed performance and pacing to support clear story arcs within short-form time constraints.
On-Set Coordination: Managed a tight shoot schedule to efficiently capture multiple looks and story beats across locations.
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POST-PRODUCTION
Editing: Fast-paced cuts to match the day’s rhythm, with playful transitions and stylish visuals.
Sound Design & Voiceover Integration: Layered voiceover with subtle sound effects to enhance emotional resonance.
Color Grading
Delivery & Platform Optimization: Final assets formatted for Instagram Reels.
Scottsdale video production company, Finding You Pictures, partnered with global shoe brand VIVAIA to transform a product launch into a narrative-driven social media campaign, using commercial-quality Instagram Reels to elevate brand storytelling and drive engagement.
Let’s Talk.
Book a complimentary consultation with Dustin to discuss your brand.