A global collective of over 300 fashion designers creating elevated, limited-edition pieces that blend high fashion heritage with modern storytelling.
For luxury fashion brand Fabrique, launching new products on social media meant more than just showing beautiful clothes - it meant telling stories worth watching. With a brand rooted in artistry and a collective of over 300 designers, they needed short-form videos that didn’t just sell, but connected.
PROBLEM
SOLUTION
We produced two Instagram Ad Reels for Fabrique, each tailored to the tone of the product and the narrative behind it. One leaned playful and comedic, the other heartfelt and nostalgic - but both centered around real storytelling, not sales copy. From concepting and scripting to shooting and editing, we created content that felt more like a scene from a show than a traditional ad.
Reel 01: Humorous Date-Night Story
For the launch of the Brera Convertible Tote, designed by Valeria Massai (Bottega Veneta, Prada, Miu Miu), we leaned into humor with a narrative about getting ready for date night.
The concept: One girl, one gorgeous bag, and the chaos of trying to pull herself together in time for a big night out.
What made it work:
Cinematic visuals paired with playful storytelling
Unexpected humor to disarm viewers and boost engagement
A tone that felt elevated but not serious — perfect for modern luxury
Result: Fabrique described it as “one of their favorite campaigns” and immediately requested additional video collaborations.
Reel 02: Heartfelt, Throwback Narrative
For Fabrique’s limited-run designer denim, featuring Steven Oo (Oscar de la Renta) and Natalie Moran (Saint Laurent), we took a different direction.
The concept: A short film disguised as a reel. A girl reflects on a tough day and finds peace in the quiet realization that everything turned out okay.
We paired that emotion with a throwback TV show montage style, letting the voiceover deliver a life lesson-style reflection while the visuals played out like a memory.
What made it work:
A relatable emotional arc that pulled viewers in
Voiceover writing that felt like a journal entry or a monologue from your favorite show
Visuals that balanced beauty and authenticity, shot on location in Cave Creek, AZ
Result: The reel resonated deeply with viewers and helped position Fabrique as a brand that’s not just fashion-forward, but emotionally intelligent.
Production Approach
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PRE-PRODUCTION
Concept Creation & Script Writing: Built two narrative-driven concepts - one playful, one heartfelt - each aligned with Fabrique’s brand tone and campaign goals.
Producing
Art Direction & Wardrobe: Curated wardrobe and designed visuals to showcase product details while maintaining an aspirational look.
Location Scouting: Selected real-life backdrops in Cave Creek and Scottsdale to ground each narrative in relatable, aspirational lifestyle moments.
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PRODUCTION
Cinematography
Direction & On-Set Execution: Directed performance and pacing to support clear story arcs within short-form time constraints.
On-Set Coordination: Managed a tight shoot schedule to efficiently capture multiple looks and story beats across locations.
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POST-PRODUCTION
Editing: Cut both reels for rhythm, clarity, and emotional impact - each tailored to its narrative tone.
Sound Design & Voiceover Integration: Layered voiceover with subtle sound effects to enhance emotional resonance.
Color Grading
Delivery & Platform Optimization: Final assets formatted for Instagram Reels.
Scottsdale video production company, Finding You Pictures, partnered with global fashion brand Fabrique to transform two product launches into narrative-driven social media campaigns, using commercial-quality Instagram Reels to elevate brand storytelling and drive engagement across luxury audiences.
Let’s Talk.
Book a complimentary consultation with Dustin to discuss your brand.